According to Social Media Examiner, a personal brand is a relationship with you, an individual who exists separately from your company. The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them.
People don’t do business with companies. They do business with people they like. This is a very good reason you must fast track your personal branding plan to gain more respect in the industry instead of merely getting attention.
A leader’s job is to influence people’s thinking that makes you a brand on its own.
Building your personal brand takes some work, but it could land you your next business opportunity, a new business partner or help you to foster valuable connections.
Personal Branding – How To Position Yourself As A Leader In Your Network Marketing Business
Creating your own brand entails you taking care of these four key areas namely:-
1. YOUR PERSONAL IMAGE✅
This is a core part of your personal branding. The image you put out or post on social media matters. The image like pictures you post on social media like Facebook, Instagram, etc must be your best pictures. How you dress daily for business matters. You must Care so much for your image. People will not want to partner or identify with a poverty-stricken image or look. So care for your self. It is said that “good looks bring good business.” Never portray or put out a poor image of yourself. It does not tell good about you. People or prospects might think you are doing great in your business. It is not all pictures are good to post on your social media handles. Some pictures are meant for your phone, not social media. Again, you should go to a photo studio and take a great looking business pose pictures. Use these pictures for your social media. Make people see and believe you are doing good. Dress well daily for your business. Keep yourself always looking your best.
2. YOUR PERSONAL MISSION✅
Your mission is important if you want to brand yourself as a successful business person. Your mission is all about you having and knowing your ‘WHY‘. This means what’s your purpose of doing your business, how you are doing it and why you are in it. Craft a mission statement that defines your purpose and make it a core part of your personal branding. Make the world know about it in your social media postings and during your business presentation.
3. YOUR PERSONAL VALUES✅
These are the things that are important to you, the characteristics and behaviors that motivate you and guide your decisions. For example, maybe you value honesty. You believe in being honest wherever possible and you think it’s important to say what you think. Define these values of yours and live by them.
4. YOUR PERSONAL VISION✅
Your vision is the bigger picture. Your life’s vision defines who you want to be, what you want to be known for and the set of experiences and accomplishments you aim for. Your vision helps define the goals by giving you a framework to evaluate those goals.
As a network marketing leader, your visions will help define your leadership
role, you need to focus on the future and where you want to lead others to, … Identify your specific goals and start working on them. Think about what story of achievement you would like to be able to tell in the future.
Here are 7 benefits of branding yourself
?People trust you more.
?You have a much higher perceived value.
?You are differentiated from the competition.
?You are always 100% authentic.
?You are the “go-to” person in your area of expertise for your specific audience.
?You are known as an expert in your field.
?You attract ideal opportunities.
Here are 5 Business Advantages of a Strong Personal Brand
✅A strong personal brand positions you as a thought leader in your field.
✅A strong personal brand gives you a competitive edge.
✅A strong personal brand gives you control over your business
✅A strong personal brand gives you the power of influence.
✅A strong personal brand attracts prospects and business opportunities.
I hope these messages above brings you value on how to position yourself and be one of the top leaders in your company by stepping up the game with your personal branding.